A Study on Corporate Management Strategies for Downstream Innovation Ecosystems in the Context of Digital Economy

Author:

He Chuanjie1,Liu Xudong2

Affiliation:

1. Center for Innovation and Entrepreneurship , China West Normal University , Nanchong , Sichuan , , China .

2. School of Foreign Languages , China West Normal University , Nanchong , Sichuan , , China .

Abstract

Abstract The rapid development of the digital economy makes the center of gravity of enterprise development accelerate from the consumer field to the production and manufacturing field, penetrating all aspects of the daily operation and management of an enterprise. This paper presents relevant management strategies by exploring the impact of the ecosystem model of enterprise management innovation on the impact of enterprise management in the digital context. In order to measure the comprehensive efficiency value, the efficiency value of capital absorption, and the efficiency value of investment after enterprise management, the theory of antagonistic cross-efficiency is introduced, the antagonistic cross-DEA model is constructed, and the evaluation steps of enterprise management effect are given. Using this model to empirically analyze the management effectiveness of China’s construction industry, enterprise performance=4.563+0.352*digital innovation ecosystem index+0.236* periodic cost+0.362*number of R&D personnel, and the digital innovation ecosystem is significantly related to enterprise performance. Finally, this paper designs a corporate management strategy for the digital innovation ecosystem in the context of the digital economy from three perspectives.

Publisher

Walter de Gruyter GmbH

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