Research on the Integration and Development of Intangible Cultural Heritage and Tourism Management Industry in the Context of Digitization

Abstract

Abstract This study employs the entropy power method to disaggregate the development potential of intangible cultural tourism resources in Area Z, further analyzing these resources via the RMP model. This model comprehensively evaluates the quantity and categorical structure of Area Z’s intangible tourism resources. Additionally, this research explores the dynamics of intangible tourism product design, focusing on the interplay between intangible tourism resources and products, herein referred to as the R-P relationship. The Herfindahl index serves as the primary analytical tool in this paper to assess and quantify the degree of integration between the tourism and cultural industries in Area Z. The findings reveal that the most significant developmental potential lies in the appeal of non-heritage resources and products, which score 50.8 in terms of development value. Intangible tourism resources in Area Z are abundant and diverse, with skill-based resources constituting 50% of the total. From 2014 to 2023, tourism revenue in Area Z surged from 28.046 billion yuan to 69.915 billion yuan, indicating substantial market potential. The design of non-heritage tourism products should, therefore, prioritize items with significant collectible and cultural heritage value. The integration index between the cultural industry and the tourism management industry in Area Z is measured at HI=0.6058, while the core product index for non-heritage and tourism stands at HI=0.2604. This paper underscores the critical role of strategic resource allocation and product design in maximizing the economic impact and cultural preservation of intangible tourism resources.