“Media Micro-Generations”-Reference-Cited by-同舟云学术

“Media Micro-Generations”

Published:2018-12-01 Issue:2 Volume:39 Page:95-110
ISSN:2001-5119
Container-title:Nordicom Review
language:en
Short-container-title:

Author:

Bengtsson Stina¹,Johansson Bengt²

Affiliation:

1. Associate Professor, School of Culture and Education , Södertörn University

2. Professor, Department of Journalism, Media and Communication , University of Gothenburg

Abstract

Abstract This article proposes and explores the notion of “media micro-generations”. Based on a survey of values and norms in relation to media-related behaviour in Sweden, we identify statistically significant media micro-generations. Through an analysis of the technologies that were introduced during the formative years of different media micro-generations, we propose that media micro-generations are formed with the introduction of new media technologies. Thus, the existence of media micro-generations illustrates how rapid transformations of media technologies can shape the moral notions of narrow age groups. It also explains why many earlier studies have detected a rather large span of years (1970–1985, in between the TV generation and the internet generation) during which no generational identity seems to have been formed.

Publisher

Walter de Gruyter GmbH

Subject

Communication

Link

https://www.sciendo.com/pdf/10.2478/nor-2018-0014

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