Theoretical foundations of advertising in Romanian Sign Language: Strategies in a modern context

Abstract

Abstract Romanian Sign Language (LSR) interpretation is underrepresented in Romanian research, significantly affecting the accessibility of TV and online commercials destined for deaf people. This paper investigates the theoretical aspects of the relationship between Romanian advertising and the deaf community, highlighting the shortcomings of providing accessible advertising content. In both television and online environments, Romania faces challenges compared to other European countries when it comes to including sign language interpretation in advertisements. The absence of an adequate regulatory framework and mandatory legislation for advertising agencies limits the integration of deaf people in the media environment. This research analyzes these issues, contributing to a deeper understanding of the impact on the deaf community and the need to improve information accessibility in Romania.