Advertisements for Children’s Products in Women’s Magazines: Traits of the Discourse-Reference-Cited by-同舟云学术

Advertisements for Children’s Products in Women’s Magazines: Traits of the Discourse

Published:2018-12-01 Issue:1 Volume:17 Page:94-104
ISSN:2286-0134
Container-title:Gender Studies
language:en
Short-container-title:

Author:

Popa Alina-Roxana¹

Affiliation:

1. The University of Craiova 13, Alexandru Ioan Cuza St, 200585 Craiova , Romania

Abstract

Abstract Based upon a corpus analysis of the advertisements for children’s products in a 2017 British issue of Glamour, a women’s magazine, the article attempts to identify a pattern of basic cultural ideas and images which advertisers speculate in their attempt to persuade, as symptomatic of cultural values at a given time. Thus, the objectification of human interaction or instilling the urge to compete are but a few.

Publisher

Walter de Gruyter GmbH

Subject

Gender Studies

Link

https://www.sciendo.com/pdf/10.2478/genst-2019-0008

Reference16 articles.

1. Alexander, Jamie M. 2016. “Shame on You: An Analysis of Guilt-Based Advertising Strategies Directed at Parents”. Master Theses. 2502. Available: http://thekeep.eiu.edu/cgi/viewcontent.cgi?article=3501&context=theses [Accessed 2018, May 8].

2. BBC News. 12 October 2017. “Glamour magazine’s Jo Elvin leaves after 17 years”. Available: http://www.bbc.com/news/entertainment-arts-41601604 [Accessed 2018, May 8].

3. Bălănescu, Olivia. 2010. “We Must Be Displaced to Be Replaced: Issues of Geographical Displacement and Interior Exile” in Gender Studies, B.A.S. Vol. 9, No. 1. Timișoara: Editura Universității de Vest, pp. 187-199.

4. Blommaert, Jan. 2005. Discourse. Key Topics in Sociolinguistics. Cambridge: Cambridge University Press.

5. Cook, Guy. 2001 (1992). The Discourse of Advertising. London and New York: Routledge.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Design of Children’s Product Packaging Preference Based on Big Data Machine Learning;Wireless Communications and Mobile Computing;2021-08-13