Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior-Reference-Cited by-同舟云学术

Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

Published:2022-06-01 Issue:1 Volume:87 Page:43-66
ISSN:2335-8750
Container-title:Management of Organizations: Systematic Research
language:en
Short-container-title:

Author:

Bakanauskas Arvydas Petras¹,Kondrotienė Edita²,Jezukevičienė Edita³

Affiliation:

1. professor at the Faculty of Economics and Management, Marketing Department , Vytautas Magnus University , Lithuania . Address: S. Daukanto str. 28, Kaunas, Lithuania. Phone: +370 37 327856 .

2. Faculty of Economics and Management , Vytautas Magnus University , Lithuania. Address: S. Daukanto str. 28, Kaunas , Lithuania . Phone: +370 37 327856 .

3. researcher at the Institute of Educational Research , Vytautas Magnus University , Lithuania . Address: Jonavos str. 66, Kaunas, Lithuania. Phone: +370 5 2 279 02 81 .

Abstract

Abstract The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.

Publisher

Walter de Gruyter GmbH

Subject

Pharmacology (medical),Complementary and alternative medicine,Pharmaceutical Science

Link

https://www.sciendo.com/pdf/10.2478/mosr-2022-0003

Reference51 articles.

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