Management Theories’ Potential for Better Digital Service Customer Experience-Reference-Cited by-同舟云学术

Management Theories’ Potential for Better Digital Service Customer Experience

Published:2023-06-01 Issue:1 Volume:89 Page:87-101
ISSN:2335-8750
Container-title:Management of Organizations: Systematic Research
language:en
Short-container-title:

Author:

Raišys Simonas Juozapas¹,Raišienė Agota Giedrė²

Affiliation:

1. 1 PhD student at Institute of Management and Political Science , Mykolas Romeris University , Lithuania .

2. 2 Professor at Institute of Management and Political Science , Mykolas Romeris University , Lithuania .

Abstract

Abstract Digital service provision has undergone a period of considerable change because of the COVID-19 pandemic, and the challenges of delivering a positive customer experience through digital services are still relevant to this day. The bibliometric analysis carried out in the study showed that this has accelerated research on the modeling of customer experience in digital services, in which researchers are looking for new ways to overcome the challenges encountered. The analysis of the main research themes and seminal publications revealed through the bibliometric analysis concludes that contemporary management theories have the potential to contribute to addressing the emerging challenges in customer experience modeling in digital services.

Publisher

Walter de Gruyter GmbH

Subject

Pharmacology (medical),Complementary and alternative medicine,Pharmaceutical Science

Link

https://www.sciendo.com/pdf/10.2478/mosr-2023-0006

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