Affiliation:
1. Sakarya University of Applied Sciences , Faculty of Tourism, Dept. of Gastronomy and Culinary Arts , Turkey
Abstract
Abstract
The main aim of this study is to examine post-pandemic travel intentions and the factors affecting domestic tourism in Turkey. For this purpose, a scale adapted to the field of tourism, based on Ajzen’s Theory of Planned Behaviour, was used to collect the data forming the basis of the research. A total of 611 valid questionnaires were collected through the popular social media platform LinkedIn, with the questionnaire prepared between January 10 and April 29, 2022. SmartPLS 3 and SPSS were used for analysis. The resulting data were analysed using Structural Equation Modelling (SEM). It was determined that the variables of Attitude, Subjective Norm, and Perceived Behavioural Control had a significant effect on post-pandemic travel intention. It was determined that domestic tourism participants intend to travel, but have a desire to do preliminary research on pandemic controls in the city they plan to visit.