Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)-Reference-Cited by-同舟云学术

Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

Published:2023-07-01 Issue:2 Volume:31 Page:56-64
ISSN:2300-7354
Container-title:Fibres & Textiles in Eastern Europe
language:en
Short-container-title:

Author:

Cong Tianzhu¹,Zhang Yi²,Shen Linlin³,Cui Rongrong⁴

Affiliation:

1. 1 School of Design, Jiangnan University , Wuxi , China ,

2. 2 School of Design, Jiangnan University , Wuxi , China ,

3. 3 Zhejiang Financial College , Hangzhou , China ,

4. 4 School of Fashion Design & Engineering, Zhejiang Sci-Tech University , Hangzhou , China ,

Abstract

Abstract This study analyses trademarks of the textile industry issued between 1912–1949 in the Republic of China, revealing the trademarks’ art features and hidden messages. The trademarks’ images and information folders were critically examined within their historical context. The work, by analysing the themes and patterns of the trademarks, revealed that the people-oriented conception, humanistic spirit, nationalist sentiment and the multiple connotations of era development were behind the trademarks, which answers questions about the social connotations of textile trademarks of the Republic of China and also gives us some guidance to understand how to use these connotations for innovation trademark design to inherit better traditional culture in the future.

Publisher

Walter de Gruyter GmbH

Subject

Industrial and Manufacturing Engineering,General Environmental Science,Materials Science (miscellaneous),Business and International Management

Link

https://www.sciendo.com/pdf/10.2478/ftee-2023-0016

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