Effects of Digital Transformation and Network Externalities in the Telecommunication Markets

Author:

Radukić Snežana1,Mastilo Zoran2,Kostić Zorana3

Affiliation:

1. University of Niš , Faculty of Economics , Serbia

2. University of East Sarajevo , Faculty of Business Economy , Bijeljina , Bosnia and Herzegovina

3. University of Niš , Faculty of Science and Mathematics , Serbia

Abstract

Abstract The main purpose of the paper is to address the effects of digital transformation in the telecommunications markets which are characterized by network externalities. By acknowledging disruptive effects of digital transformation age, the paper highlights challenges which were created by advancement of technological capabilities. The specific aim of the paper is to present a methodological framework for measuring the information society. The research will be based on an analysis of the number of subscribers by types of telecommunication services, in developed and developing countries, in the last two decades. In this regard, increasing the number of subscribers leads to higher value of the selected network. We expect confirmation of both hypotheses respectively (H1: Digital transformation affects the simultaneously continuous growth of the number of subscribers and the continuous decline in prices of telecommunication services; H2: There are similar trends in developed and developing countries, which are related to the number of the telecommunication services subscribers). Therefore, digital transformation and the effect of network externalities contribute to increasing the number of subscribers, reducing the number of networks (distortion of the market competition) and reducing the prices of telecommunication services.

Publisher

Walter de Gruyter GmbH

Reference25 articles.

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2. [2] Majumdar, S. K., & Venkataraman, S. (1998). Network effects and the adoption of new technology: evidence from the US telecommunications industry. Strategic Management Journal, 19(11), 1045-1062)10.1002/(SICI)1097-0266(1998110)19:11<1045::AID-SMJ990>3.0.CO;2-0

3. [3] McKinsey&Company. (2019). https://www.mckinsey.com/industries/financial-services/our-insights/a-roadmap-for-a-digital-transformation, 20.5.2019.

4. [4] Wiley Encyclopedia of Management 3rd edition Vol 12 Strategic Management, Chapter: Network Externalities. John Wiley & Sons. Editors: John McGee & Tanya Sammut-Bonnici.https://www.researchgate.net/figure/Winner-takes-all_fig3_280247421 (Accessed 21 May, 2019)

5. [5] Novaković, I., Stojanović, B., & Kostić, Z. (2018). Reflection of innovations and concentration on competition in the electronic communications market. In: Western Balkans Economies in EU Integration - Past, Present and Future. CEMAFI International Association, Nice, France. (Editors: Xavier Richet, Dejan Erić, Srdjan Redžepagić, Ivan Stošić, Duško Bodroža). pp. 222-240.

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