Analysis of the factors influencing the promotion of stone sculpture art based on social media communication dynamics

Abstract

Abstract This paper first focuses on the design elements and digital platforms of stone carving art and then discusses the dissemination of stone carving art on social media platforms. Secondly, a social media propagation dynamics modeling of stone sculpture art promotion is proposed, and the degree distribution of stone sculpture art promotion in the BA scale-free network is calculated by the social media network model and propagation evolution model. Finally, the kinetic analysis of social media on stone carving art promotion by different influencing factors and information dissemination stages is explored. The results show that when the user recognizes stone carving art as Ii (0) = 0.7 the larger the value Ii = (0), the greater the user’s propensity to spread stone carving art promotion information and the greater the rate of stone carving art promotion information dissemination. Through the in-depth combination of social media and stone carving art, this paper has important practice and significance for the protection and inheritance of stone carving art and for improving its influence and popularity.