Research on brand cultivation and promotion of cultural and creative products with regional characteristics in Shanxi based on DEA model

Abstract

Abstract This paper efficiently develops cultural and creative product design based on the DEA model, using input-oriented super-efficient expression data and the input surplus of the first stage as the explanatory variable to measure the efficiency value of cultural and creative products. A pre-determined control level conversion value is used to measure the initial standard value of cultural and creative inefficiency, and a further generalized likelihood ratio test is used. It was found that the total revenue of cultural and creative products increased from 1.172 million yuan to 1.784 million yuan, the liking of cultural and creative products clothing series was significantly high as 98%, and the highest scale efficiency of network entertainment application was 0.827. Enhancing local cultural identity and improving national cultural confidence can be achieved by implementing cultural and creative product design based on the DEA model with Shanxi regional characteristics.