Research on the path of high-quality development of tourism in Hainan based on international comparison

Abstract

Abstract This paper analyzes the current situation of the development of tourism in Hainan and provides a new reference for the high-quality development of Hainan tourism. Firstly, the evaluation model and evaluation indexes of Hainan tourism high quality development based on a comprehensive evaluation method are constructed, the comprehensive index method is used to dimensionless process the data, and the entropy value method is used to conduct a comprehensive analysis of the quantitative relationship of selected indexes and the degree of variation to determine the index weights. Then the multi-objective linear weighting method is used to calculate the comprehensive level of Hainan tourism quality development. Then the regional difference characteristics of Hainan tourism quality development and the trend of tourism development time sequence evolution were analyzed, and finally, the path of Hainan tourism quality development was analyzed from multiple factors. On the regional difference characteristics, the northern and southern regions of Hainan have obvious advantages in terms of quality tourism development, with a comprehensive development index of 0.498 and 0.482 respectively, while the central region is relatively backward, with a development index of 0.364. The dynamics of industrial development in Hainan are relatively low, with slow and unstable growth, rising only from 0.0048 in 2013 to 0.0059 in 2018 and also showing a small downward trend in 2015 and 2016. This study has important implications for the high-quality development of tourism in Hainan.