1. 1 Department of Financial Economics and Accounting , University of Alicante , Alicante , Spain
2. 2 Department of Economics , Pontificia Universidad Javeriana , Bogotá , Colombia
3. 3 Department of Marketing , University of Alicante , Alicante , Spain
4. 4 Department of Communication and Social Psychology , University of Alicante , Alicante , Spain