Affiliation:
1. 1 Zibo Vocational Institute , Zibo, Shandong, 255000 , China .
Abstract
Abstract
In this paper, we first study data-based e-commerce operation from the big data perspective and elaborate on data-based e-commerce operation from four aspects: professional terminology, operation core, theoretical operation basis, and operation method. Secondly, in the process of e-commerce data-based operation sales prediction, data pre-processing and feature selection are required, and the quality of data and features directly determines the accuracy of the model and based on deep learning, the structure of convolutional and XG fusion prediction model is proposed. Then, three-dimensional data frames are constructed based on four-dimensional data facets, which leads to more accurate model predictiveness, and the prediction model and e-commerce financial and operational risks are studied and analyzed. The results show that the convolutional and XG fusion forecasting model has a greater efficiency enhancement function than the traditional data computation model in the practical application of the forecasting model, proving the model’s stability in the long-term forecasting process. By predicting risk in e-commerce operations in time and improving it in real-time, this study can help the enterprise develop more competitively.
Subject
Applied Mathematics,Engineering (miscellaneous),Modeling and Simulation,General Computer Science
Reference16 articles.
1. Bauer, Josef, Jannach, & Dietmar. (2018). Optimal pricing in e-commerce based on sparse and noisy data. Decision Support Systems.
2. Roldán, María del Mar, García-Nieto, José, & Aldana-Montes, JoséF. (2016). An ontology-based data integration approach for web analytics in e-commerce. Expert Systems with Applications, 63(nov.), 20-34.
3. Xie, H., Ma, R. T. B., & Lui, J. C. S. (2018). Enhancing reputation via price discounts in e-commerce systems: a data-driven approach. ACM Transactions on Knowledge Discovery from Data, 12(3), 1-29.
4. Li, J., Cui, T., Yang, K., Yuan, R., He, L., & Li, M. (2021). Demand forecasting of e-commerce enterprises based on horizontal federated learning from the perspective of sustainable development. Sustainability, 13.
5. Lin, D., Zhaoxia, W., & Shenggang, X. U. (2015). An e-commerce recommender system based on click and purchase data to items and considered of interest shifting of customers. China Communications.