User online consumption behaviour based on fractional differential equation-Reference-Cited by-同舟云学术

User online consumption behaviour based on fractional differential equation

Published:2021-11-22 Issue:0 Volume:0 Page:
ISSN:2444-8656
Container-title:Applied Mathematics and Nonlinear Sciences
language:en
Short-container-title:

Author:

Zhou Dongya¹,Li Lixia¹,Fakieh Bahjat²,Ismail Ragab Ibrahim³

Affiliation:

1. Zhengzhou Electric Power Vocational and Technical College Marketing Technical , Zhengzhou , Henan , China

2. Department of Information System, Faculty of Computing and Information Technology , King Abdulaziz University , Jeddah , Saudi Arabia

3. Department of Accounting and Finance, Faculty of Administrative Sciences , Applied Science University , Al Eker , Kingdom of Bahrain

Abstract

Abstract User consumption behaviour is a subject worthy of study. Because consumers’ consumption behaviours are dynamic and with individual differences, various factors need to be considered when establishing a fractional differential equation model of users’ online consumption behaviour. The two elements, namely advertising and price are more evident in influencing consumer behaviour. Therefore, the paper establishes a product diffusion fractional differential equation model of price and advertising presence or absence to study the impact of these two factors on consumer behaviour. It turns out that ignoring the advertisement and the cost of the product is related to the characteristics of the consumer network. When there are advertising and price factors, product awareness is related to price constraints.

Publisher

Walter de Gruyter GmbH

Subject

Applied Mathematics,Engineering (miscellaneous),Modeling and Simulation,General Computer Science

Link

https://www.sciendo.com/pdf/10.2478/amns.2021.2.00093

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