The Role of Coaching in University Start-Up Creation: A Study of Students from Badji Mokhtar Annaba University

Abstract

Abstract This research paper addresses a central problem: how coaching assists university students in launching startups and transitioning into entrepreneurs. This study aims to analyze to what extent coaching contributes to helping university students start their own projects at the level of the faculty of Economics, Commerce, and Management. The study's findings highlight several key points, the most important of which is that coaching has become a path to follow, especially since it led students to adopt an entrepreneurial orientation, which also allowed them to dissipate their fear and talk about their ideas for their project. Moreover, coaching made it possible to realize the talents enabling the student to innovate in a project/create a start-up. However, the study also identifies certain shortcomings, the most important of which is that the training did not help some students to prepare their first model, and it is, therefore, advisable to subsequently train a specialized coach for each student and that he starts with him from the beginning until his idea came to fruition on the ground.