Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study-Reference-Cited by-同舟云学术

Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study

Published:2023-12-01 Issue:4 Volume:50 Page:93-114
ISSN:2353-8414
Container-title:Marketing of Scientific and Research Organizations
language:en
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Author:

Diouani Hela¹^ORCID,Bechelaghem Khadidja¹^ORCID,Graa Amel¹^ORCID

Affiliation:

1. Department of Business Sciences, Djillali Liabes University , Sidi Bel Abbes , , Algeria

Abstract

ABSTRACT The present research aimed to pinpoint the factors shaping attitudes towards counterfeiting and how these attitudes influence the intention to purchase counterfeit products. The work tries also to take a step back from previous research contributions, to develop a model for understanding attitudes towards counterfeit products. To achieve this aim, a quantitative study was undertaken using a questionnaire survey was administered to a sample of 250 women in Algeria. To assess our hypotheses, a structural equation modelling (SEM) was employed. Findings showed that factors such as insensitivity to counterfeiting, economic considerations as well as perceived risk directly impact the attitude towards counterfeiting

Publisher

Walter de Gruyter GmbH

Subject

Industrial and Manufacturing Engineering

Link

https://www.sciendo.com/pdf/10.2478/minib-2023-0024

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