Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices-Reference-Cited by-同舟云学术

Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices

Published:2023-03-01 Issue:1 Volume:47 Page:105-126
ISSN:2353-8414
Container-title:Marketing of Scientific and Research Organizations
language:en
Short-container-title:

Author:

Kolny Beata¹^ORCID

Affiliation:

1. Department of Market and Consumption, Faculty of Economics , University of Economics in Katowice , 1 Maja Street 50 , Katowice , Poland

Abstract

ABSTRACT This article aims to present the attitude of young consumers to issues related to the ecological approach to life at the time of the popularisation of smart devices and homes. The article was written based on secondary and primary sources of information. Direct research was conducted using the online survey technique in 2021 on a sample of 588 consumers aged 18–34 years living in Poland. The declarations of the respondents show that they have a positive attitude towards the use of smart homes and devices that facilitate the implementation of an ecological lifestyle. Positive answers refer to the use of smart homes and devices that improve the comfort and conditions of life, leading to savings in electricity, water and gas, and also offer the possibility for a healthier lifestyle and control over one’s health and well-being.

Publisher

Walter de Gruyter GmbH

Subject

General Medicine

Link

https://www.sciendo.com/pdf/10.2478/minib-2023-0006

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