How Supply Chain Management Practices Influence Customer Development and Operational Performance

Author:

Muhammad Hafidz Ummay1,Isfianadewi Dessy2

Affiliation:

1. 1 Department of Management, Faculty of Business and Economics , Universitas Islam , Indonesia

2. 2 Department of Management, Faculty of Business and Economics , Universitas Islam , Indonesia

Abstract

Abstract This study was undertaken to measure the supply chain management practices affected customer development and operational performance at small and medium-sized businesses (SME) that distributed liquefied petroleum gas (LPG). The dataset contains 103 SMEs in East Kotawaringin, Indonesia. Quantitative techniques were employed in this research, and Employing questionnaire to collect data. To analyze the data for this investigation, partial least square structural equation modeling (PLS-SEM) was used. The outcomes of all variables’ data analysis have a significant effect on all other variables in this model. The study’s findings show that supply chain management practices have a significant impact on customer development and operational performance, while customer development has a positive and significant impact on operational performance. Furthermore, Customer development can act as a mediator in the interaction between operational performance and supply chain management. The study’s conclusions have some relevance for LPG retailers

Publisher

Walter de Gruyter GmbH

Subject

General Engineering

Reference17 articles.

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2. Berraies, S., & Hamouda, M. (2018). Customer empowerment and firms’ performance: The mediating effects of innovation and customer satisfaction. International Journal of Bank Marketing, 36(2), 336–356. https://doi.org/10.1108/IJBM-10-2016-0150

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