Media events in an age of the Web and television: Dayan and Katz revisited

Abstract

Abstract When Daniel Dayan and Elihu Katz published their seminal book Media Events: The Live Broadcasting of History in 1992, television occupied centre stage, whereas computer networks were only beginning to be used. Since the late 1990s, television and digital media have co-existed and co-evolved in still more entangled ways. In this article, I ask how the supplementing of television by a new media form, the Web, has affected the ways media events as understood by Dayan and Katz can unfold and be conceptualised. Based on a medium theory perspective where focus is more on “media” and less on “event”, I introduce the article by tracing how Dayan and Katz understand television as a medium. Then follows a brief account of the vast literature about Media Events, with a particular focus on how digital media are conceptualised. With these two sections as a stepping stone, the Web's digital features are outlined, followed by a historical analysis of the interplay of the development of the Web and a concrete media event: the Olympics from 1996 to 2016. Finally, this web historical outline is used to re-evaluate Dayan and Katz's conceptualisation of media events. The analysis is guided by three themes – liveness, control, and participation – pivotal for Dayan and Katz's understanding of media events as well as the history of the Web.