Pricing Policy Aspects in Competitive Fight Between Low-Cost Airlines on Kosice Airport

Author:

Kelemen Miroslav1,Pilát Marek1,Makó Sebastián1,Rozenberg Róbert1,Tobisová Alica1

Affiliation:

1. Technical University of Kosice

Abstract

Abstract Wizzair was the first low-cost airline to operate at Kosice Airport. From the beginning, it has shown exceptionally good results and the occupancy of its lines has been over 80%. The situation that took place in Vienna forced Wizzair to cancel the base in Kosice and to move the fleet to Vienna. Ryanair takes advantage of this change and enters the market with practically the same line as Wizzair from Kosice to London. The aim of this paper is to describe the situation at Kosice airport. The competitive fight between these two companies is visible from the very first moment when Ryanair introduced its flights at a much better price than Wizzair. The paper also focuses on the comparing these prices and fares as well as the profit over the period under review.

Publisher

Walter de Gruyter GmbH

Subject

Safety, Risk, Reliability and Quality

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