Abstract
Abstract
A sustainable tourist destination and its content are becoming targets of growing tourism of specific interests. Visits to art or sports events are increasingly part of shorter vacations during weekends or holidays. At the same time, on the global tourist market, the interest of tourism consumers in tangible and intangible cultural heritage is growing, as well as the interest in rural tourism in a peaceful rural environment with traditional values. Interest in ancient culture is the focus of interest of modern consumers, as well as cycling, hunting, green - eco tourism, cruise travel, travel for health - Medical Spa, food and drink tourism, and especially wine tourism. Tourism is a changing, dynamic activity that adapts to increasingly demanding and sophisticated tourism consumers who have changed in the last ten years with a different way of life, pace, style and standard, working hours and the fact that they no longer go on vacation once a year. The aim of this work is to point out the importance of protecting the destination area and preserving local identity.