Affiliation:
1. University of Zagreb, Faculty of Economics and Business , Zagreb , Croatia
Abstract
Abstract
Tourism represents an important determinant of global recognition and regional growth and development of the Republic of Croatia, especially the coastal part of the country. However, there is no doubt that any tourism activity has strong economic, socio-cultural, social, and environmental effects. Mass tourism brings numerous advantages. However, the growing concentration of tourists also leads to negative effects, of which residents are the most affected. Šibenik is a tourist town whose development is primarily based on tourism, and this destination, due to its centuries-old history and geographic location, is attractive to tourists. This paper aims to investigate the extent to which tourism affects the quality of life of the local population based on a preliminary survey of a sample of residents of the city of Šibenik. This paper aims to investigate in detail the practical aspects of tourism. The respondents’ perceptions and tourism’s real, tangible, and measurable effects will be analyzed to draw valuable conclusions. This approach enables a deeper understanding of the impact of tourism on various aspects of society and the environment.