Assessing the Macro-Environmental Factors Affecting Innovative Last-Mile Delivery Solutions

Author:

Zindros Stylianos1,Anagnostopoulou Afroditi2

Affiliation:

1. Department of Informatics and Telematics , Harokopio University of Athens 9 Omirou Str. 177 78 , Tavros , Greece

2. Hellenic Institute of Transport, Centre for Research and Technology Hellas 1 G. Kasimati str., 185 31 , Piraeus , Greece

Abstract

Abstract This paper aims to provide a PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analysis of current trends and changes in the urban goods transport market. The goal is to assess the macro-environmental factors that are affecting innovative solutions for last-mile delivery, and to use this analysis to support decision making and planning for horizontal schemes of collaboration and policy interventions that may be necessary for introducing these solutions successfully and becoming more competitive in practice. By carefully prioritizing these factors, relevant stakeholders can make informed decisions and take effective actions to improve the competitiveness of their operations in the urban goods transport industry.

Publisher

Walter de Gruyter GmbH

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