Global Stars on Local Screens: BTS and Its “Army”-Reference-Cited by-同舟云学术

Global Stars on Local Screens: BTS and Its “Army”

Published:2020-12-01 Issue:1 Volume:7 Page:151-165
ISSN:2537-2793
Container-title:Acta Universitatis Sapientiae, Communicatio
language:en
Short-container-title:

Author:

Bakó Rozália Klára¹

Affiliation:

1. Sapientia Hungarian University of Transylvania Cluj-Napoca , Romania

Abstract

Abstract This research note is aimed at exploring the opportunities and challenges faced by teenagers living in an underprivileged region in Romania as fans of an internationally popular K-pop band. We used desk research and netnography to explore similarities and differences between the local and international BTS (Bangtan Sonyeondan) fandom, also called “Army”. Which are the barriers a Hungarian “Army” from Romania encounters when engaging with their idols? What is the role of K-pop in opening up the language and cultural bubble in which Hungarian youth in rural Romania live?1 The innovative element in our empirical research is the focus on family context: we interviewed both BTS fans and their parents in order to assess to what extent is K-pop in general and BTS in particular part of their daily lives. With its limitations as a small-scale qualitative analysis, such research can give insights into fan studies from a comparative perspective.

Publisher

Walter de Gruyter GmbH

Link

https://www.sciendo.com/pdf/10.2478/auscom-2020-0011

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