The new Social Responsibility: from corporate view to entrepreneurship applications amid the COVID-19 pandemic

Abstract

Abstract While the interest in Social Responsibility has increased in the last decades, partially also due to the easy access that people now have to information regarding the companies they choose to work with, in Romania this sort of initiatives are still lacking, performed to answer law requirements or as a PR tool. The current study aims to put under the magnifying glass the external trends in Social Responsibility that go from the Corporate arena to entrepreneurship, while taking into account the changes brought by the COVID-19 pandemic at a global level. The study will be then contextualized to Romania in order to place the position of the East-European country on the Global chart and further investigate the possible trend in the Social Responsibility field.