Overcoming the Challenges of Digitalization. A Study Case Based on DESI and EIBIS

Abstract

Abstract In the present days, the business environment faces one important wave in its development, therefore due to the wave of rapid technological advancements, the digital era that is currently reshaping behaviour, habits, and trends, stands as a testament to the necessity of innovation and adaptation of the latest digital technologies. At first glance, the benefits of digitalization are well recognized, such as: increasing connectivity as a catalyst for communication and collaboration while increasing access to information. Hence, both businesses and individuals find themselves empowered by the great benefits of the digital era, presented as a world in which the barriers determined by time and space are no longer an issue, being transcended by the implantation of the latest digital technologies. Therefore, it is necessary to inspect the corelations between the two important indexes provided by the European database, such as DESI and EIBIS, in order to identify how the score of DESI can influence directly, or not, the business environment’s investment in digital technologies, both on single technologies and multiple technologies, taking into account the usage of the emergent digital technologies, such as: BigData, AI and Clouds. The correlations will provide a better understanding of the role of digitalization in developing the economic environment of a state, or at a bigger image, of the European Union’s business environment.