Key issues of tranzition to digital entrepreneurship

Abstract

Abstract Through this paper we want to contribute to the understanding of the main concepts, methods and tools which make possible the transition to a new type of entrepreneurship, namely digital entrepreneurship (DE). The importance of the topical concept, which is an accelerated expanding practice, lies in the fact that a digital business offers opportunities that transcend geographic space, primarily through global online space. The forecasts given to digital entrepreneurship are positive and even aspirational as they anticipate important benefits for the businesses that will create, sell and deliver digitally supported products and services. For the time being, what is presented in the specialized literature are reserved approaches towards the definitions, methodologies or strategies applicable to this type of entrepreneurship, which is in different phases of development on the globe. This research is done according to a simple scheme and we consider it logical in order to understand the transition of entrepreneurship from the knowledge-based economy to digital entrepreneurship. In this approach we proceeded first of all to document the main notions such as: the digitization process and the digitalization phenomenon; the specifics of business in the digital age; digital traction indicators for measuring business success in the digital environment; distinctive features of digital entrepreneurship and we ended with an integrative perspective, formulating recommendations for a successful transition to digital entrepreneurship. We believe that the contribution of this paper is to put together in a clear but concise manner, key aspects that highlight the transition of the traditional business vision to the vision proposed (or actually imposed) by digital entrepreneurship and the era in which we live.