An Economic Analysis of Online Advertising Using Behavioral Targeting-Reference-Cited by-同舟云学术

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An Economic Analysis of Online Advertising Using Behavioral Targeting

Published:2014-02-02 Issue:2 Volume:38 Page:429-449
ISSN:0276-7783
Container-title:MIS Quarterly
language:
Short-container-title:MISQ

Author:

Chen Jianqing, ,Stallaert Jan,

Publisher

MIS Quarterly

Subject

Information Systems and Management,Computer Science Applications,Information Systems,Management Information Systems

Cited by 132 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Product Review Reading and Rating Statistics: How Do They Affect Consumer Product Evaluation?;International Journal of Consumer Studies;2024-08-22

2. Tailoring Technology for Heterogeneous Shoppers: Implications for e-Retail Channel Competition;Journal of Management Information Systems;2024-07-02

3. Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”;European Journal of Operational Research;2024-07

4. Understanding Online Job and Housing Search Practices of Neurodiverse Young Adults to Support Their Independence;Proceedings of the CHI Conference on Human Factors in Computing Systems;2024-05-11

5. Online antecedents for young consumers’ impulse buying behavior;Computers in Human Behavior;2024-04

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