Affiliation:
1. Martha Eugenia Dominguez and Dayanna Macias-Carlos are with the California Department of Public Health (CDPH), Sacramento. Jorge A. Montoya, Aaron Plant, and Deborah Neffa-Creech are with Sentient Research, West Covina, CA.
Abstract
Despite the availability of safe, effective COVID-19 vaccines, many remain unvaccinated or partially vaccinated. In 2021, the California Department of Public Health launched a California-wide integrated multicultural vaccine media campaign. The campaign was evaluated in two waves through online surveys with adults (n = 1594; n = 1575). Campaign exposure was associated with looking for vaccine information, visiting a state vaccine Web site, and becoming fully vaccinated during the campaign. Higher campaign exposure was associated with greater odds of vaccine engagement. (Am J Public Health. 2022;112(10):1389–1393. https://doi.org/10.2105/AJPH.2022.306974 )
Publisher
American Public Health Association
Subject
Public Health, Environmental and Occupational Health
Cited by
3 articles.
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