Addressing COVID-19 Vaccine Hesitancy With Community Distribution of Conversation Cards

Author:

Kreuter Matthew W.1,Butler Taylor1,Kinzer Hannah1,Carter Tyla1,Laker Penina Acayo1,Caburnay Charlene1,Olagoke Ayokunle1,Skinner Karen1,Broadus Damon1,Davis Matifadza Hlatshwayo1

Affiliation:

1. Matthew W. Kreuter, Taylor Butler, Hannah Kinzer, Tyla Carter, Charlene Caburnay, Ayokunle Olagoke, and Karen Skinner are with the Health Communication Research Laboratory, the Brown School, Washington University in St. Louis, St. Louis, MO. Penina Acayo Laker is with the Health Communication Design Studio, Sam Fox School of Design, Washington University in St. Louis. Damon Broadus is with the St. Louis County Department of Public Health, St. Louis, MO. Matifadza Hlatshwayo Davis is with the City of St....

Abstract

To increase community conversations about COVID-19 vaccine hesitancy, we distributed vaccine cardholders and conversation cards to 6000 newly vaccinated adults at vaccination sites and encouraged them to talk with unvaccinated friends and family members. In 257 onsite exit interviews, we found that cardholders and conversation cards were well liked, and most recipients expected to use them. Follow-up surveys two weeks later showed that 51% of respondents used a card to start a conversation and 41% gave a card to an unvaccinated friend or family member. (Am J Public Health. 2024;114(S1):S87–S91. https://doi.org/10.2105/AJPH.2023.307481 )

Publisher

American Public Health Association

Subject

Public Health, Environmental and Occupational Health

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