Advertising in the luxury sector in China: standardisation or adaptation? A comparison between China and Italy-Reference-Cited by-同舟云学术

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Advertising in the luxury sector in China: standardisation or adaptation? A comparison between China and Italy

Published:2014 Issue: Volume: Page:241-264
ISSN:
Container-title:The Globalization of Chinese Business
language:
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Author:

Checchinato Francesca,Colapinto Cinzia,Giusto Alice

Publisher

Elsevier

Reference46 articles.

1. The information content of advertising: a meta-analysis;Abernethy;Journal of Advertising,1996

2. Designing cross-cultural advertising research: a closer look at paired comparisons;Albers-Miller;International Marketing Review,1996

3. Adam Smith in Beijing: Lineages of the 21st Century;Arrighi,2008

4. Materialism and status appeals in Japanese and US print advertising;Belk;International Marketing Review,1995

5. Ways of Seeing;Berger,1972

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1. Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector;Journal of the Knowledge Economy;2021-11-05

2. Innovation and product management – The direction of the 21st century luxury market;Proceedings of the International Conference on Business Excellence;2020-07-01

3. Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan;Journal of Product & Brand Management;2015-07-20

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