1. Bassols, N. and Leicht, Th., Exploring destination brand disengagement in a top-down policy context: lessons learned from Cartagena, Colombia, J. Place Manage Dev., 2020, vol. 3, no. 13, pp. 347–363. https://doi.org/10.1108/JPMD-06-2019-0040
2. Beritelli, P. and Laesser, Ch., Warum DMOs und Tourismusorganisationen nicht wirklich “Gaste holen” – Die Aufklarung eines Cargo-Kults, in Schweizer Jahrbuch für Tourismus 2018/2019, Neue Technologien und Kommunikation im alpinen Tourismus, Berlin: Erich Schmidt, 2019, pp. 53–83.
3. Bocharova, I.E., Orlova, E.R., and Mel’nik, E.P., The role of the tourism industry in the Russian economy, Nats. Interesy: Prioritety Bezop., 2015, no. 28, pp. 2–9.
4. Chub, A.A. and Makarov, P.Yu., Theoretical approaches to evaluating the effectiveness of a regional brand: Problems and prospects for application, Vestn. Akad., 2018, no. 2, pp. 5–10.
5. Eshuis, J. and Klijn, E.-H., Branding in Governance and Public Management, London: Routledge, 2012.