Multidisciplinary perspective: A review of the importance of communication in managing climate change challenges

Abstract

Climate change is a global issue that affects the entire world, associated with greenhouse gas emissions and resulting in long-term changes in climate conditions. Scientists conduct numerous research studies focused on climate change and mitigating its effects, making it a central topic of discussion. Overall approaches are typically centered around sustainability and reducing greenhouse gas emissions through green and innovative technologies. However, these approaches and scientific expressions can appear complex and abstract to the public, governments, and civil society organizations. In this regard, the role of communication is significant in creating long-term awareness among the public and generating action-oriented solution proposals. The use of effective language and storytelling techniques, localization, visualization, and effective use of media can help contextualize climate change issues, raise awareness, and build consciousness. The role of communication is undeniable in breaking down barriers between scientists and the public, ensuring that solutions to climate change problems are sustainable and effective, and facilitating the development of appropriate policies by governments and civil society organizations. It is essential to prioritize and conduct advanced research and develop innovative strategies for coordinated efforts between scientists and communication experts in addressing climate change and developing effective solutions. The scope of this review is to examine the role of communication in addressing climate change. This article provides an overview of climate change, its impacts, and solutions, explores the relationship between climate change and communication, and highlights the explanation of communication strategies and intergenerational connectivity to increase awareness of climate change.