Semiotics Approaches in Processes of Visual and Advertising Communications-Reference-Cited by-同舟云学术

Semiotics Approaches in Processes of Visual and Advertising Communications

Published:2015-09-19 Issue:5 Volume:4 Page:54-59
ISSN:2306-2592
Container-title:Modern Communication Studies
language:en
Short-container-title:

Author:

Бердичевский ,Berdichevskiy E.

Abstract

In article semiotics basics of process of development of visual and advertizing communications are covered. Concepts of a sign, a symbol, a code are concretized. Types of coding and decoding are analyzed. The new version of tables of emotional characteristics of lines and elementary figures is offered. Schematic diagrams of vizualyalny communication in relation to advertizing communication are considered. The technique of creation of an advertizing logo on the basis of semantic and semiotics fields, a design key and decoding from it various options is offered. The example of concrete development is presented.

Publisher

Infra-M Academic Publishing House

Reference11 articles.

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