CORPORATE VALUES AMBASSADORS AS A TOOL TO INCREASE THE LEVEL OF EMPLOYEE ENGAGEMENT-Reference-Cited by-同舟云学术

CORPORATE VALUES AMBASSADORS AS A TOOL TO INCREASE THE LEVEL OF EMPLOYEE ENGAGEMENT

Published:2023-06-26 Issue:3 Volume:12 Page:98-102
ISSN:2305-7807
Container-title:Management of the Personnel and Intellectual Resources in Russia
language:en
Short-container-title:

Author:

Shul'zhenko I.¹,Lobacheva A.¹

Affiliation:

1. State University of Management

Abstract

The article deals with the issues concerning one of the urgent tasks for a modern employer, who seeks to comply with management trends — management of employee engagement. As one of the effective tools used to increase the level of employee engagement, it is proposed to form a team of employees who transmit the values of the organization and who have gained the trust of their colleagues, i.e. the ambassadors. The article pays special attention to the description of the Ambassador activities, their communications at different levels of the organizational structure, the role of such employees’ influence on the involvement of the team, the development of the employer’s brand and the increase of corporate culture’s influence. The article also proposes ways of selecting candidates for the role of Ambassador and the requirements for them. Especially interesting is the novelty of this solution among Russian organizations.

Publisher

Infra-M Academic Publishing House

Subject

General Medicine

Reference11 articles.

1. Амельченко Д.М., Помыткина И.А. Исследование вовлеченности персонала компании // МНИЖ. – 2017. – № 12–3 (66). – URL: https://cyberleninka.ru/article/n/issledovanie-vovlechennosti-personala-kompanii (дата обращения: 12.03.2023), Amelchenko D.M., Pomytkina I.A. Study of personnel involvement of the company // MNIJ. 2017. no. 12–3 (66). Available at: https://cyberleninka.ru/article/n/issledovanie-vovlechennosti-personala-kompanii (accessed 12.03.2023) (in Russian)

2. Бородулина К.О, Белевич Н.А. Амбассадор работодателя как один из современных трендов в hr-брендинге // Кронос. – 2021. – № 11 (61). – URL: https://cyberleninka.ru/article/n/ambassador-rabotodatelya-kak-odin-iz-sovremennyh-trendov-v-hr-brendinge (дата обращения: 13.03.2023), Borodulina Kristina Olegovna, Belevich Natalia Aleksandrovna EMPLOYER AMBASSADOR AS ONE OF THE MODERN TRENDS IN HR-BRANDING // Kronos. 2021. no, 11 (61). Available at: https://cyberleninka.ru/article/n/ambassador-rabotodatelya-kak-odin-iz-sovremennyh-trendov-v-hr-brendinge (accessed 13.03.2023) (in Russian)

3. Ерыгина А.В. Инструменты формирования внешнего и внутреннего HR-бренда // Управление персоналом и интеллектуальными ресурсами в России. –2020. – № 4 (49). – С. 79–83., Erygina A.V. Tools of forming external and internal HR-brand // Upravlenie personalom i intellektual'nymi resursami v Rossii [Human Resources Management and Intellectual Resources in Russia], 2020, no. 4 (49) (in Russian)

4. Костючик Е. Сильный бренд: навстречу вовлеченности // Справочник по управлению персоналом. — 2013. — № 3. – URL: https://www.pro-personal.ru/article/531371-silnyy-brend-navstrechu-vovlechennosti (дата обращения: 12.03.2023), Kostyuchik E. Strong Brand: Towards Engagement // Handbook on Personnel Management. – 2013. – no. 3. Available at: https://www.pro-personal.ru/article/531371-silnyy-brend-navstrechu-vovlechennosti (accessed 12.03.2023)

5. Лобова Л.О., Серебровская Н.Е. Вовлеченность персонала как актуальная задача в сферах бизнеса и государственного управления // Управление персоналом и интеллектуальными ресурсами в России, 2020, № 5 (50)., Lobova L.O., Serebrovskaya N.E. Personnel involvement as a topical problem in the spheres of business and public administration // Upravlenie personalom i intellektual'nymi resursami v Rossii [Human Resources Management and Intellectual Resources in Russia], 2020, no. 5 (50). (in Russian)