Knowledge Management as a Resource for Increasing the Organization’s Creativity

Abstract

The issues of increasing the organization's creativity on the basis of knowledge management are considered. By creativity it is proposed to understand the ability of an organization to produce not only new ideas, but ideas that can be transformed into demanded innovative projects. An organization's creativity is reflected in its innovative potential, which is a dynamic process of personnel self-development. The main qualities that characterize the specified potential should be considered key competencies, dynamic, organizational and absorbing capabilities of the company. The formation of these qualities should be carried out within the framework of the knowledge management system created in the organization, the basis of which should be the continuous training of personnel. As a result of such training, the organization must transform first into a self-learning organization, and then into an intellectual organization that not only accumulates, but also capitalizes knowledge. An effective tool for formalizing corporate knowledge (i.e. converting tacit knowledge into explicit knowledge) are corporate training centers or universities. It is noted that the transformation of a company into a creative company is impossible without its inclusion in the digitalization processes of all spheres of its production and economic activities.