Affiliation:
1. Moscow State Linguistic University
2. Diplomatic Academy of the Ministry of Foreign Affairs of Russia
Abstract
The main purpose of the article is to analyze the development of the phenomenon of digital diplomacy at the present stage. The article defines the term «digital diplomacy», examines the origins of this phenomenon and its application in the current world order. The main method of scientific analysis were the historical method, as well as the SWOT analysis matrix. The main focus of the article is aimed at the use of various methods of digital diplomacy by foreign ministries of various countries. In particular, examples of the implementation of activities through digital diplomacy of the Ministry of Foreign Affairs of the Russian Federation are considered; current problems and prospects for the development of the department's activities in the digital space are identified. In addition, the authors consider the ways in which digital diplomacy affects the political agenda and the impact of the spread of the new coronavirus infection (COVID-19) on this phenomenon at the global and local levels. The main conclusions drawn from the analysis of the above-mentioned issues include the following: currently digital diplomacy of various states is most often understood as activities aimed at influencing the opinion of the foreign audience; it is the digital diplomacy that is called the main catalyst for various mass protests around the world; in the period of coronavirus infection tools of digital diplomacy in the absence of other methods of influence on the audience reached a new level; the undoubted effectiveness of methods of impact on the audience through the information and communication technologies proves the need for the development of such tools and the development of alternative agenda in the Russian Federation. The theoretical and practical significance of the work is determined by the relevance of the topic: digital diplomacy is an integral factor that largely determines the course of various political processes around the world; in addition, the results of the analysis can be used to develop a state strategy in this direction and also can be helpful in direct implementation of the digital diplomacy.
Publisher
Infra-M Academic Publishing House
Reference19 articles.
1. Зиновьева Е.С. Цифровая дипломатия США: возможности и угрозы для международной безопасности //Индекс Безопасности. − 2013. − № 1(104). − С. 215., Zinov'eva E.S. Tsifrovaya diplomatiya SShA: vozmozhnosti i ugrozy dlya mezhdunarodnoy bezopasnosti, [Digital Diplomacy of the United States: Opportunities and threats to International security]. Indeks Bezopasnosti [Security Index]. 2013, I. 1(104), 215 p. (In Russian).
2. Зонова Т.В. Цифровая дипломатия в дипломатической и консульской службе //Право и управление. − 2015. − №3. − С. 176-183., Zonova T.V. Tsifrovaya diplomatiya v diplomaticheskoy i konsul'skoy sluzhbe, [Digital diplomacy in the Diplomatic and Consular Service]. Pravo i upravlenie [Law and administration]. 2015, V. 3. pp. 176-183. (In Russian).
3. Индекс цифровой дипломатии [Электронный ресурс]. URL: https://digital-diplomacy-index.com. (дата обращения: 06.02.2021)., Indeks tsifrovoy diplomatii [Digital diplomacy index]. Available at: https://digital-diplomacy-index.com. (Accessed: 06.02.2021). (In Russian).
4. Карпович О.Г., Троянский Г.М. Особенности использования цифровой дипломатии иностранными внешнеполитическими ведомствами и международными организациями // Дипломатическая служба. – 2020. – № 4. – С. 96-105. – DOI 10.33920/vne-01-2004-11., Karpovich O.G., Troyanskiy G.M. Osobennosti ispol'zovaniya tsifrovoy diplomatii inostrannymi vneshnepoliticheskimi vedomstvami i mezhdunarodnymi organizatsiyami [Features of the use of digital diplomacy by foreign foreign ministries and international organizations]. Diplomaticheskaya sluzhba [Diplomatic service]. 2020, I. 4, pp. 96-105. DOI 10.33920/vne-01-2004-11. (In Russian).
5. Кауфова И.Б., Кауфова Л.А. Коммуникативные информационные стратегии цифровой дипломатии Великобритании //Современные исследования социальных проблем. – 2020. – Т. 12. – № 5. – С. 178-192. – DOI 10.12731/2077-1770-2020-5-178-192., Kaufova I.B., Kaufova L.A. Kommunikativnye informatsionnye strategii tsifrovoy di-plomatii Velikobritanii [Communicative information strategies of digital diplomacy in Great Britain]. Sovremennye issledova-niya sotsial'nykh problem [Modern studies of social problems]. 2020, V. 12, I. 5, pp. 178-192. DOI 10.12731/2077-1770-2020-5-178-192 (In Russian).