How to Communicate With Young People Today? The Results of the Survey of Communicative Behavior of Students of RUDN University-Reference-Cited by-同舟云学术

How to Communicate With Young People Today? The Results of the Survey of Communicative Behavior of Students of RUDN University

Published:2017-11-29 Issue:6 Volume:6 Page:42-45
ISSN:2587-9103
Container-title:Scientific Research and Development. Modern Communication Studies
language:en
Short-container-title:

Author:

Глаголева А.¹,Glagoleva A.²,Земская Ю.³,Zemskaya Yu.⁴,Кузнецова Е.¹,Kuznecova E.²

Affiliation:

1. Институт мировой экономики и бизнеса Российского университета дружбы народов

2. Institute of World Economy and Business (International School of Business) of Peoples’ Friendship University of Russia (RUDN University)

3. Институт мировой экономики и бизнеса

4. Institute of World Economy and Business

Abstract

In December 2016 the authors conducted a survey of the bachelor and master’s degree students of the Institute of World Economy and Business of People Friendship University of Russia (RUDN University). The aim of the study was to determine the evaluation of the reputation of the RUDN University by the target audience, the strengths and weaknesses of the education from the point of view of the students and the description of the priority of communicative models of information consumption. The study made recommendations for optimizing the learning process, improvement of the educational program. At the result of the study there was started the development of corporate communication strategy to improve the organization’s reputation in the specific target audience - an audience of consumers of educational products.

Publisher

Infra-M Academic Publishing House

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