FEATURES OF RURAL TERRITORIES DEVELOPMENT UNDER CONDITIONS OF MODERNIZATION OF ECONOMY

Abstract

The article explores the impact of economic modernization on the social and economic situation of rural residents. It justifies the need to develop mechanisms to regulate the activities of business entities taking into account the fundamental interests of the rural population, such as improving and leveling the social and economic conditions of life in order to freely develop the personality of each resident of rural areas. It is alleged that rural areas have their own specifics, which is associated with traditions, culture and relatively low population density. The specificity is manifested in the fact that the rural economy can be simultaneously represented by agriculture and forestry, industrial production, tourism and recreation, and other industries. These areas of activity can become complementary to the main specialization of entrepreneurship in a particular rural area. Two features of the development of rural territories in the near future are distinguished: due to the effective use of the latest achievements of scientific and technological progress and the improvement of technological processes in modern agricultural units, the need for labor resources is reduced; a decrease in the demand for labor resources from agriculture leads to a deterioration in the social and economic situation, and, as a consequence, to an outflow of the population from rural areas. The need for the development of a special social-targeted block in any comprehensive modernization programs is argued. This block should contain requirements that ensure a well-defined character and sequence of social changes in work.