Affiliation:
1. Plekhanov Russian University of Economics
2. Financial University under the Government of the Russian Federation
3. Moscow Aviation Institute (National Research University)
Abstract
The article focuses on the problem of choosing the optimal strategy for the development of the system of Internet order pick–up points in the context of the dynamics of solvent demand and competition of Internet stores for the market of consumer goods. A game model of the situation of choosing a strategy for the development of a system of base-level delivery points is constructed, which allows quantifying the usefulness of each of the strategies in accordance with the possible values of the number of orders and the value of the average check. From a mathematical point of view, the constructed game model belongs to the class of games with a generalized player «Nature». A study of the game model of choosing a strategy for the development of the system of order pick-up points of Internet stores based on the use of several criteria used in information situations of complete uncertainty. The obtained results of game modeling have received a meaningful interpretation in terms of the economic situation under consideration. From a methodological point of view, the constructed game model can be used as a new component of the content of applied mathematical training of a graduate of the University of Economics.
Publisher
Infra-M Academic Publishing House
Reference18 articles.
1. Власов Д.А., Карасев П.А. Игровое моделирование выбора оптимальной стратегии предоставления туристического продукта с учётом предпочтений потребителей на туристическом рынке // Статистика и Экономика. 2022. Т. 19. № 6. С. 63–71., Vlasov D. A., Karasev P. A. Game modeling of choosing the optimal strategy for providing a tourist product taking into account consumer preferences in the tourist market // Statistics and Economics. – 2022. – Vol. 19. – No. 6. – pp. 63–71.
2. Власов Д.А., Карасев П.А. Количественный анализ рынка фотоаппаратов на основе комплексного применения теоретико-игрового и эконометрического подходов // Научные исследования и разработки. Экономика фирмы. 2021. Т. 10. № 2. С. 15–22., Vlasov D. A., Karasev P. A. Quantitative analysis of the camera market based on the integrated application of game-theoretic and econometric approaches // Scientific research and development. The economy of the company. – 2021. – Vol. 10. – No. 2. – pp. 15–22.
3. Власов Д.А., Синчуков А.В. Разработка маркетинговых стратегий на рынке цифровых образовательных услуг посредством игрового моделирования // Современные информационные технологии и ИТ-образование. 2021. Т. 17. № 2. С. 473–482., Vlasov D. A., Sinchukov A.V. Development of marketing strategies in the market of digital educational services through game modeling // Modern information technologies and IT education. – 2021. – Vol. 17. – No. 2. – pp. 473–482.
4. Гефан Г.Д. Применение теории игр с природой для выбора стратегии обучения // Научно-педагогическое обозрение. 2022. № 2 (42). С. 32–39., Gefan G. D. Application of game theory with nature for choosing a learning strategy // Scientific and pedagogical review. – 2022. – № 2 (42). – Pp. 32–39.
5. Зададаев С.А., Бывшев В.А. Цифровизация математики в вузе: монография. М.: Прометей, 2021. 578 с., Zadadaev S. A., Exev V. A. Digitalization of mathematics in higher education. Monograph. – M.: Prometheus, 2021. – 578 p.