Author:
Salsabila Nisrina Khoirunnisa,Ambarani Siti Maryam,Triana Uut Ela,Rahmi Yasmin Aulia,Sari Fitri Ayu Puspita,Setiawati Indah
Abstract
This study investigates the market potential and competitive advantages of utilizing corn cob waste for environmentally-friendly packaging fillers. Employing a descriptive-analytical approach, Google Trends data is harnessed for analysis, complemented by competitor mapping to assess market competition. The findings demonstrate a promising market outlook for eco-friendly packaging products, both domestically and internationally, highlighting consumer behavior patterns in the decision-making process. This research underscores the viability of corn cob waste as a sustainable resource for innovative packaging solutions, with far-reaching implications for environmentally-conscious industries worldwide.
Highlight:
Sustainable Packaging Innovation: This study explores the viability of repurposing corn cob waste for eco-friendly packaging fillers, offering a sustainable alternative to conventional materials.
Comprehensive Analytical Approach: Employing a descriptive-analytical methodology and leveraging Google Trends data, the research provides a thorough assessment of market potential and competitive advantages in the eco-friendly packaging industry.
Global Implications for Sustainable Industries: The findings highlight a promising market outlook both domestically and internationally, emphasizing consumer behavior as a key factor in driving the adoption of eco-conscious packaging solutions. This research advocates for the widespread adoption of corn cob waste as a valuable resource for sustainable packaging innovations worldwide.
Keyword: Eco-Friendly Packaging, Corn Cob Waste, Market Potential, Competitive Advantages, Sustainable Resource
Publisher
Universitas Muhammadiyah Sidoarjo
Reference24 articles.
1. B. Pink, “YLKI catat selama pandemi aktivitas belanja online meningkat hingga 30%,” 2021. [Online]. Available: https://nasional.kontan.co.id/news/ylki-catat-selama-pandemiaktivitas-belanja-online-meningkat-hingga-30. [Diakses 15 February 2023].
2. M. N. Roxanne, “Bumi di Bawah Tekanan: COVID-19 dan Polusi Plastik,” Jurnal Ilmiah Ilmu Sosial, vol. 7, no. 1, pp. 45-55., 2021.
3. I. D. Ibrahim, Y. Hamam, E. R. Sadiku, J. M. Ndambuki, W. K. Kupolati, T. Jamiru, A. A. Eze dan J. Snyman, “Need for Sustainable Packaging: An Overview,” Polymers, vol. 14, no. 20, p. 4430, 2022.
4. K. Kurubiyah, Pentingnya Analisis Pasar dalam Mendirikan Sebuah Bisnis, Jakarta: Universitas Bina Nusantara, 2021.
5. Y. E. Nugraha, “Analisis Pasar Wisatawan Mancanegara Pengguna Layanan Wisata Medis Di Bali,” TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE, vol. 2, no. 2, pp. 90-99., 2019.