The Influence of Brand Ambassadors, Viral Marketing, and Online Customer Reviews on Purchase Decisions on Online Shopping Applications in Sidoarjo Regency

Author:

Akfinniha Rizki,Sari Dewi Komala

Abstract

This study aims to determine the influence of Brand Ambassador, Viral Marketing, and Online Custommer Review on Purchasing Decisions. This research uses a quantitative approach. Sampling in the study using accidental sampling techniques, with the number of respondents as many as 100 respondents from marketplace shopee.id consumers. Data collection techniques using questionnaires distributed through questionaire. Data analysis techniques in this study use multiple linear regression analysis. Data processing in this study using the SPSS 22 (Statistical Program For the Social Sciences) software program. The result of this study, show result that can prove that Brand Ambassador has an affects on Purchasing Decisions of marketplace shopee.id, Viral Marketing, has an affects on Purchasing Decisions of marketplace shopee.id, and Online Custommer Review an affects of Purchasing Decisions for marketplace shopee.id user in Sidoarjo.

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

General Medicine

Reference16 articles.

1. Nasution, Siti Lam’ah, dan Denny Ammari Limbonong, Christine Herawati Ramadhan. 2020. “Pengaruh Kualitas Produk, Citra Merek, Kepercayaan Kemudahan Dan Harga Terhadap Keputusan Pembelian Pada E-Commerce Shopee.” Journal Ecobisma, 43–53.

2. Osak, Derby julian, dan Yusepaldo Pasharibu. 2020. “Pengaruh Brand Ambassador Dan Tagline Terhadap Keputusan Pembelian Online Dengan Mediasi Brand Awareness” 4: 357–80

3. Samosir, Yuliani Rachma Putri, dan Sylvie. 2016. “Pengaruh Penggunaan Brand Ambassador Dewi Sandra Terhadap Putusan Pembelian Kosmetik Wardah Di Kota Bandung.” Jurnal Sosioteknologi 15 (2): 233–40. https://doi.org/10.5614/sostek.itbj.2016.15.02.6.

4. Hidayati, Nur laili. 2018. “Pengaruh Viral Marketing, Online Consumer Riviews Dan Harga Terhadap Keputusan Pembelian Shopee Di Surabaya.” Jurnal Pendidikan Tata Niaga (JPTN) 6 (3): 77–84. https://jurnalmahasiswa.unesa.ac.id/index.php/jptn/article/view/24741.

5. Kuhu, Triva tantri, Altje L. Tumbe, dan Rudy S. Wenas. 2019. “Pengaruh Viral Marketing , Celebrity Endorser , Dan Brand Trust Terhadap Keputusan Pembelian Di Sang Pisang Manado The Influence Of Viral Marketing , Celebrity Endorser , dan Brand Trust On Purchasing Decision At Sang Pisang Manado.” Jurnal Emba 7 (3).

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3