Customer Value Creation: A Practical Framework-Reference-Cited by-同舟云学术

Customer Value Creation: A Practical Framework

Published:2007-01 Issue:1 Volume:15 Page:7-23
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Smith J. Brock¹,Colgate Mark²

Affiliation:

1. a Faculty of Business, University of Victoria, British Columbia, Canada, bsmith@ uvic.ca

2. b Faculty of Business, University of Victoria, British Columbia, Canada, colgate@uvic.ca.

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679150101

Reference43 articles.

1. Band, William (1991), Creating Value for Customers, New York: John Wiley.

2. Bolton, Ruth N., and Katherine N. Lemon (1999), "A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction," Journal of Marketing Research36 (May), 171-186.

3. Butz, Howard, and Leonard Goodstein (1996), "Measuring Customer Value: Gaining the Strategic Advantage," Organizational Dynamics24 (Winter), 63-77.

4. Cooper, Robert G. (2001), Winning at New Products, 3d ed., New York: Perseus.

5. De Ruyter, Ko, and Josee Bloemer (1999), "Customer Loyalty in Extended Service Settings," International Journal of Service Industry Management10 (3), 320-336.

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