PLS-SEM: Indeed a Silver Bullet
Author:
Affiliation:
1. a Coles College of Business, Kennesaw State University, Kennesaw, GA
2. b Faculty, School of Marketing, University of Technology Sydney (UTS), Australia
3. c Institute for Market-Based Management, Ludwig-Maximilians-University Munich, Germany
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679190202
Reference70 articles.
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2. A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism
3. Publishing Research in Marketing Journals Using Structural Equations Modeling;Barry Babin;Journal of Marketing Theory and Practice,2008
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