A Generalized Multidimensional Scale for Measuring Customer Engagement-Reference-Cited by-同舟云学术

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A Generalized Multidimensional Scale for Measuring Customer Engagement

Published:2014-10 Issue:4 Volume:22 Page:401-420
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Vivek Shiri D.¹,Beatty Sharon E.²,Dalela Vivek³,Morgan Robert M.²

Affiliation:

1. a College of Business, Eastern Michigan University, Ypsilanti, MI

2. b Culverhouse College of Commerce and Business Administration, The University of Alabama, Tuscaloosa, AL

3. c Seidman College of Business, Grand Valley State University, Grand Rapids, MI

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679220404

Reference76 articles.

1. Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach;James Anderson;Psychological Bulletin,1988

2. Appelbaum, Alex (2001), "The Constant Customer," Gallup Management Journal http://gmj.gallup.com/content/745/Constant-Customer.aspx

3. Engaging the Aging Workforce: The Relationship Between Perceived Age Similarity, Satisfaction with Coworkers, and Employee Engagement;Derek Avery;Journal of Applied Psychology,2007

4. Job Resources Boost Work Engagement, Particularly When Job Demands Are High;Arnould Bakker;Journal of Educational Psychology,2007

5. A Three-Component Model of Customer Commitment to Service Providers;Harvir Bansal;Journal of the Academy of Marketing Science,2004

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