Revisiting Word-of-Mouth Communications: A Cross-National Exploration
Author:
Affiliation:
1. a Williams College of Business, Xavier University, Cincinnati, OH
2. b College of Business, Tennessee Tech University, Cookeville, TN
3. c College of Business, Tennessee Tech University, Cookeville, TN
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679150304
Reference77 articles.
1. Tan, Chin Tiong, and Ira J. Dolich (1983), "A Comparative Study of Consumer Information Seeking: Singapore Versus U.S.," Journal of the Academy of Marketing Science, 11 (3), 313-322.
2. Thompson, Craig J., and Maura Troester (2002), "Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture," Journal of Consumer Research, 28 (March), 550-571.
3. Udell, Jon G. (1966), "Prepurchase Behavior of Buyers of Small Electrical Appliances," Journal of Marketing, 30 (October), 50-52.
4. Whyte, William H., Jr. (1954), "The Web of Word of Mouth," Fortune, 50 (November), 140-143.
5. Williamson, Peter, and Ming Zeng (2004), "Strategies for Competing in a Changed China," Sloan Management Review, 45 (4), 85-91.
Cited by 55 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Human employees and service robots in the service encounter and the role of attribution of theory of mind;Journal of Retailing and Consumer Services;2024-11
2. Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender;Advances in Hospitality and Tourism Research (AHTR);2023-06-01
3. Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship;Journal of Business Research;2023-05
4. HARNESSING THE PREDICTIVE VALUE OF ONLINE WORD-OF-MOUTH FOR IDENTIFYING MARKET SUCCESS OF NEW AUTOMOBILES: INPUT VERSUS OUTPUT WORD-OF-MOUTH PERSPECTIVES;E+M Ekonomie a Management;2022-06
5. A Socio-Behavioral Approach to Understanding the Spread of Disinformation;Asian Communication Research;2021-12-30
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3