A Product and a Price Bundle in an Efficient Choice Set: How Do Choice Framing and Goal Orientation Influence Preferences?
Author:
Affiliation:
1. a Indian Institute of Management Kozhikode, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679220304
Reference35 articles.
1. Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments;Eric Anderson;Quantitative Marketing and Economics,2003
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3. Bundling Information Goods: Pricing, Profits and Efficiency;Yannis Bakos;Management Science,1999
4. Attention Arousal Through Price Partitioning;Marco Bertini;Marketing Science,2008
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