The Role of Manufacturers' Salespeople in Inducing Brand Advocacy by Retail Sales Associates
Author:
Affiliation:
1. a McCoy College of Business Administration, Texas State University-San Marcos, San Marcos, TX
2. b Rawls College of Business, Texas Tech University, Lubbock, TX
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679210104
Reference70 articles.
1. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing;Michael Ahearne;Journal of Applied Psychology,2005
2. Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach;James Anderson;Psychological Bulletin,1988
3. A Model of Distributor Firm and Manufacturer Firm and Firm Working Partnerships;James Anderson;Journal of Marketing,1990
4. Estimating Nonresponse Bias in Mail Surveys;J. Armstrong;Journal of Marketing Research,1977
5. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing;Dennis Arnett;Journal of Marketing,2003
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Relational exchanges in the sales domain: A review and research agenda through the lens of commitment-trust theory of relationship marketing;Journal of Business Research;2024-04
2. Linking social servicescape and restoration in dining settings: the moderating role of substantive servicescape;Journal of Hospitality and Tourism Insights;2024-02-01
3. How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy?;WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS;2023-07-27
4. Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust;Sustainability;2023-02-03
5. Symmetric and Asymmetric Modeling to Understand Drivers and Consequences of Hotel Chatbot Engagement;International Journal of Human–Computer Interaction;2022-10-05
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3